"Lisa is without question the agent whose entire focus is helping you get what matters."
Lisa Cheponis (formerly Lisa Machak) brings to her real estate career a wide range of skills-- and a wealth of impressive accomplishments-- that serve her customers uniquely and superbly.
Not only is she a consistently award-winning producer in real estate, but Lisa is also a strong and experienced negotiator, a marketing powerhouse, and a first-rate interiors home stager.
This combination of skills and experience makes Lisa the complete package when it comes to any customer's real estate needs, whether buying or selling.
Lisa's Career Background:
Just prior to launching her own stellar career as a Realtor® in Florida, Lisa was based in Chicago, where she created, wrote, and oversaw the successful marketing campaign for one of the nation's top real estate brokers. She also staged luxury homes ranging into the tens of millions of dollars for this broker, thereby helping those properties stand out and sell at the highest and best price.
Once in Florida, Lisa was hand-picked to work for then-America's-Best-Builder, WCI, where she quickly rose to the top of the company’s entire sales force, nationally.
Again and again, Lisa helped customers learn the Palm Beach County area, understand the neighborhoods, connect with local schools and places of worship, scour the market and compare homes, and ultimately buy their dream home.
And again and again, Lisa won WCI’s Platinum Sales Awards, setting records in the industry for closing ratios.
When she chose to make a move from on-site developer sales to go to work at Prudential, Lisa earned the Prudential Chairman’s Circle Gold Award for her continued real estate sales success, as she was recognized as one of the top REALTORS® in the nation.
All of which means that whether you are looking to buy or sell a property, Lisa knows how to do it.
Her background is both unique and powerful, making her the ally you want when listing a home for sale, and the ally you want when searching the market and negotiating to buy your Florida dream home.
Education, Other Professional Experience, and More:
Lisa graduated from Northwestern University in Evanston, Illinois, and immediately began a fast-paced corporate career in advertising, with one of the Fifty Best Companies to Work For, the Leo Burnett Company—first as a media planner/buyer (planning and negotiating national television media buys for the demanding client Procter & Gamble) and then as a consistently-successful writer & Copy Supervisor in the Creative Department (conceptualizing, writing, and shooting national and international ad campaigns for major brands and Fortune 500 companies).
Lisa has extensive experience in presenting ideas and "painting the picture" of an exciting idea... or of an image... or... of your home you want to list and sell. She can help a prospective Buyer imagine living there; she can help them fall in love with it. This ability is due not only to her experience presenting, selling, and bringing to life innumerable advertising ideas and campaigns, but is also due to her extensive experience studying and practicing all aspects of presentation and effective communication. Lisa studied improv at and graduated from The Second City in Chicago. She also performed regularly on stage and was on staff as an acting teacher at the Theatre of Western Springs, just outside of Chicago.
Prior to coming to Florida to "eat, sleep, and breathe real estate," Lisa also served on the Board of the Hinsdale Center for the Arts and, as Marketing Chair, and as such, developed an exciting new and highly successful marketing and special events campaign for the Center.
Lisa grew up backpacking and lifeguarding in Pennsylvania, where she was active in student government, the editor-in-chief of her Columbia first-prize-winning high school yearbook, as well as a decorated varsity cross country runner who captained her record-setting State Champion high school team-- a team that made the record books and made history, instilling in Lisa a life-long love of teamwork, hard work, perseverance, and excellence.
Indeed, in everything Lisa does, she aims for excellence and consistently brings genuine passion, contagious energy, and total commitment to the task at hand, always delivering first-rate results.